Zach Braff recently started a Kickstarter for his new film 'Wish I Was Here' and he has already managed to raise close to $2 million so far. 'Wish I Was Here' is a follow-up to Braff's directorial debut 'Garden State', which has become a cult hit since its release in 2004.
However, several bloggers and journalists have been criticizing Zach's use of Kickstarter, saying that someone of his stature shouldn't be asking the public to give him money when he could be using his own. A blogger for the Guardian wrote, "Is it OK for someone with Braff's financial clout to ask the public for their money? What irks is that the man on the street will not be an investor in the project, merely a donor. So if the movie becomes a sleeper hit like The Blair Witch Project, which was made for $60,000 but grossed $250m worldwide, no donor will see any kind of return. The producers get to build another kidney-shaped swimming pool, but you'll be left with your pdf of the screenplay ($10), frameable art prints ($60) or a fleeting moment as an extra ($2,500)."
Braff has now hit back against all the critics, and says, "I've done well in my career, but I am not sitting on $22m. I'm doing this so that one negative audience comment in a test screening won't force me to change the end of my movie. People who don't like what I'm doing, that's fine. That's the great thing about crowd-sourcing – it's very pragmatic. You're into it or you're not. There are obviously a lot of people who like the idea and will support it. I feel like we've all joined this little club and we're going to make a movie together."
There is still 25 days to the campaign, and it looks well on its way to reaching at least $5 million. With the recent success of the Veronica Mars kickstarter, it's starting to look like more and more independent filmmakers will be using Kickstarter, despite the criticism that's starting to set in.